The reason people come to your website remains the content. Regardless of how eye-catching the design and how easy to navigate your interface is, if the quality of your content is poor, then users won’t care about your design or whether you’ve built your website in Drupal. Content remains king. There are two types of content: text and multimedia. Multimedia includes Animation, Images, Sound, and Video.
Search engine rankings too are no longer about using keywords effectively alone. The quality of content you put up on your site plays an important role in ranking high in search engines.
Trust has become an important factor in search engine rankings. Trust is increasingly about brand recognition and author recognition. Hiring trusted influencers to write for your company blog is a good way to start. Having one content expert put up articles regularly on your company website is also a good way to build credibility rather than have different voices speak out on your blog. As a content expert, there are certain things you can do to make your web content stand out.
Here are a few basics. If you have them covered, you’re well on your way to owning a content-rich website. Include relevant multimedia content and you’re golden.
- Provide catchy titles – Come up with catchy titles that summarize and describe the content below so that it is appealing to the reader.
- Use first person voice – Address the reader as “you” and make it seem like you’re having a casual conversation while seated across the person. This is a great way to reach out to your audience.
- Write bite-sized chunks of content – Rather than long paragraphs with details, break up your content into small digestible chunks with one central idea in each chunk. Make it easy for readers to scan your page and come across the parts they want to read more in detail.
- Use simple, clear language – The key is to avoid too much jargon or expressions that are not easily understood by an international audience.
- Provide a summary – After you’ve explained something, provide a useful recap of everything that’s been said.
Planning your information architecture is an important step in designing a website. That is the art and science of organizing websites. Peter Morville and Louis Rosenfeld aka the information architecture gurus have defined the ‘three circles of information architecture’ as content, users and context of use.
What’s the kind of content you should feature on your site? What about menu structure? What are the first-level menu items? Should you have one menu or two? What should you call the menu links? These are some of the questions you should have answers to before you build your site. Helping readers navigate through the volumes of information on offer requires considerable thought and research. The website won’t automatically be intuitive unless you make it so. Before you begin to build your website, think about how you want to feature your content, what kind of content you will feature, where you will source your content from and go on to build a great website!