It is very true when someone tells you sharing is caring. To take advantage, Corporations must now begin to assess, package and share their own best practices, knowledge sets, case studies.

One cannot determine the success of any business only by having excellent products or services. In fact, thought leadership being crucial for buyers as well as investors. Both of them want to understand the people who run the business and why they are worth investing in. And this is where thought leadership helps to uplift the marketability and credibility of the company.

We still use the traditional ways. What many corporations don’t seem to value and/or understand is the power of knowledge sharing. Let’s face it, we are all being challenged to deal with change management in every aspect of our business. No one has all of the answers that the present global market has presented us with.  As such, this represents a unique opportunity for corporations and their leaders to cross pollinate knowledge with all. This leads to growth and innovation through the power of thought leadership. Also, highly skilled and talented leaders serve as value-added resources to fuel business growth.

To prioritize on the value of Thought Leadership, we have listed the clear benefits of using this methodology to increase engagement in B2B.

 

1. Builds a Brand’s Reputation

Trust being the fundamental part of doing business as a B2B organization. Thought leadership is a crucial way to develop that trust. As decision makers witness first hand your industry expertise and authority, it reflects well on the brand you represent.

In fact, according to research, 80% of executives admit that thought leadership content increases their trust of a brand.

2. Adds Emotional Appeal

B2B companies face a unique challenge. B2B products generally lack the emotional tug of a B2C product. Between a cloud security service and a beauty product, there’s no doubt which has more immediate emotional appeal.

In the B2B space, where price tags can be significantly higher, thought leadership adds that emotional bond that motivates buyer engagement.

3. Boosts Your Value

As you build your thought leadership, it helps to differentiate you from your competitors and increases your desirability. B2B decision makers often seek the very best available, and they are willing to pay a hefty price to get it. Thought leadership creates a real, tangible difference in the value you hold.

As a result of this value, you can often demand a premium price for your products and services.

4. Creates a Ripple Effect

Thought leadership creates a crescendo of interest that will reverberate across the industry. As you develop your reputation and people recognize you as a thought leader, more people will want to know about you. You may be asked to speak at events or to write articles and other materials. It’s a virtual circle that returns more and more interest your way.

It’s time for corporations to showcase their executives as thought leaders that can strengthen client and supply chain relationships by discovering new ways to make things better in order to grow better together. Diversity of thought is undervalued and misunderstood because people just want to hear themselves talk about what they believe are the right solutions, rather than being more open-minded to embrace new perspectives, regardless of hierarchy or rank. The leaders who are not ready to listen are disruptive and make it difficult for change to occur with the required clarity and alignment of thought.

Let’s align our business strategy to share the success mantra, at the same time incorporate the right changes when hit with any opportunity.

Entrepreneur, Investor, Mentor (Strategy & Marketing)
CEO at Unspun Consulting Group