The world today runs on word-of-mouth. The main reason you are loyal to any brand, is for the fact that it connects to you at some level. Content on the other hand is a great way to connect to your target audience. Creating great content is one of the best ways to reach out to prospects and generate leads.
Content can come in a variety of forms, from YouTube videos to blog posts. This post which focuses on eBooks, addressing the unique strength of eBooks is that they’re downloadable. Instead of feeling like yet another blog post or video, a downloadable eBook feels far more like a real object of value.
Being the lead generation tools, offering your users the chance to opt in with their contact information in exchange for your information. Writing an eBook also gives you the ability to showcase your authority on a subject in greater level of depth than a blog post allows.
The popularity and perceived value of eBooks has made them a favourite of online marketers. We are sharing the three ways that you can use eBooks to earn more traffic, generate more leads and drive more revenue for your business.
Strengthen your brand
In today’s commercial battlefield, brand trust and authority is everything. As per the research, 63% of customers would only buy from an authentic brand. That’s a difficult statistic to ignore.
One of the best ways to show people how trustworthy you are is by creating an eBook on a subject that they care about and answering their questions or concerns in a creative, engaging way.
The heart of your marketing campaign
With Google switching to mobile-first indexing, there’s still huge value in short and medium form blog posts. However, when it comes to complex topics, users tend to opt for longer form content over shorter, simpler blog posts.
Creating an eBook that’s built around the theme of your marketing campaign lets you showcase your authority on the subject, all while giving you a huge resource from which you can extract and repurpose content.
By including the best and most relevant chapters of your eBook and using the existing content to produce blog posts, promotional emails, infographics, videos and podcasts, you stand to drive engagement, generate leads and produce conversions without extra effort.
You’ll want to ;tailor the content to fit the medium on which you’re promoting it, but this will take considerably less time than creating fresh content for your campaign.
Not only does repurposing content from your eBook let you enjoy optimal ROI from your hard work; you’ll also be able to cross promote the eBook in the process, expanding your reach and building valuable brand awareness.
Build an email marketing list
A targeted email list can help you to communicate with your audience effectively, but growing your list can be tough.
Due to the perceived value of an eBook, potential customers are more likely to give up their contact details in return for the information you have to offer.
A recent study shows that email marketing produces the best ROI of any marketing channel, so building a healthy list is a great gateway to gaining more conversions.
Once you’ve created your eBook, you can build an SEO optimised landing page on your website with a call to action to sign up in return for your free eBook.
Once your landing page has been published, you can also take to social media to promote your eBook and encourage your target audience to opt in. 92% of consumers trust the recommendations of their peers over regular online ads. Promoting your eBook via social media makes it far easier to build the social proof that creates trust and inspires people to opt-in and receive your content.
With a combination of social media marketing, informational blog posts though content repurposing and landing page optimisation, your eBook can grow into a powerful lead generation tool.
Modern web users want a brand that’s human, that they can trust and which can connect with them on a personal level. The eBook approach is considered to be the great strategy to build brand awareness, check out how it works out for your platform.